YMCA of the Rockies , Granby, Colorado
YMCA of the Rockies
ProfileOverview
PERFORMANCE MARKETING MANAGER
Drive growth with purpose in the heart of the Rocky Mountains.
At YMCA of the Rockies, we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data-driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life-changing experiences.
What You’ll Do
Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels
Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing
Lead agency partners and a small internal team to deliver high-performing campaigns
Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more
Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing
Build mission-aligned partnerships with tourism and community organizations to amplify reach
Turn storytelling and offers into high-converting performance creative
What You Bring
Bachelor’s degree in Marketing, Communications, or equivalent experience
Hands-on experience with digital ad platforms, analytics tools, and SEO fundamentals
Strong analytical skills with the ability to translate data into action
Excellent communication, collaboration, and project management skills
Familiarity with design tools like Canva or Adobe Creative Suite is a plus
Why Work With Us
Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)
Free YMCA membership, discounted camps and childcare, lodge stays for friends and family
Ski and golf passes, outdoor gear discounts, and access to world-class mountain recreation
Be part of a mission-driven community that makes a real impact
Live. Work. Make a Difference.
Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.
Drive growth with purpose in the heart of the Rocky Mountains.
At YMCA of the Rockies, we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data-driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life-changing experiences.
What You’ll Do
Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels
Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing
Lead agency partners and a small internal team to deliver high-performing campaigns
Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more
Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing
Build mission-aligned partnerships with tourism and community organizations to amplify reach
Turn storytelling and offers into high-converting performance creative
What You Bring
Bachelor’s degree in Marketing, Communications, or equivalent experience
Hands-on experience with digital ad platforms, analytics tools, and SEO fundamentals
Strong analytical skills with the ability to translate data into action
Excellent communication, collaboration, and project management skills
Familiarity with design tools like Canva or Adobe Creative Suite is a plus
Why Work With Us
Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)
Free YMCA membership, discounted camps and childcare, lodge stays for friends and family
Ski and golf passes, outdoor gear discounts, and access to world-class mountain recreation
Be part of a mission-driven community that makes a real impact
Live. Work. Make a Difference.
Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.
Employee Experience
Working at YMCA of the Rockies is less like a traditional job and more like being part of a close-knit mountain community rooted in purpose and service. Employees are connected to a mission that focuses on building healthy spirit, mind, and body for all, and many find deep fulfillment in knowing their work directly impacts families, guests, and fellow staff every day. The experience is highly community-driven, with coworkers often becoming friends through shared work, housing, meals, and outdoor adventures. The culture is values-based and supportive, emphasizing caring, honesty, respect, and responsibility, with leaders who are approachable and mission-focused. Employees enjoy a unique mountain lifestyle with easy access to hiking, skiing, wildlife, and YMCA recreation facilities, along with opportunities to learn new skills, cross-train, and grow personally and professionally. While the work can be physically demanding and requires flexibility due to weather, altitude, and seasonal changes, many employees describe the experience as meaningful, memorable, and life-shaping—leaving with strong connections, valuable skills, and a lasting sense of purpose.
The Perfect Fit
The perfect fit for this position is someone who is mission-minded, genuinely caring about service, community, and making a meaningful impact rather than just earning a paycheck. They resonate deeply with the YMCA’s values of caring, honesty, respect, and responsibility, and find fulfillment in helping others feel welcome, safe, and supported. People-centered in their approach, they enjoy working with guests, families, children, coworkers, and volunteers, demonstrating patience, friendliness, and calm under pressure, while feeling comfortable connecting with individuals from all backgrounds. Adaptable and team-oriented, they thrive in fast-paced, ever-changing environments and value collaboration, strong communication, and working together to achieve shared goals.
Perks & Housing
Job Perks
Employees at YMCA of the Rockies enjoy a unique set of perks that make mountain living both affordable and rewarding. Many positions offer access to on-site housing with utilities and Wi-Fi included, along with three meals a day in the dining commons, which removes much of the cost and stress of living in a resort mountain town. Employees receive free or discounted access to YMCA facilities such as fitness centers, climbing walls, trails, courts, and recreational programs, as well as opportunities to participate in seasonal activities like Nordic skiing, tubing, canoeing, hiking, and biking depending on location and time of year. Additional perks often include discounted lodging for friends and family, employee discounts on activities and gear, and access to corporate ski passes or reduced-rate lift tickets at nearby resorts. Beyond tangible benefits, seasonal staff gain a strong sense of community, participate in staff events and outings, and build transferable skills while working in a mission-driven environment surrounded by Colorado’s Rocky Mountains.
Housing Options
Rocky Mountain Living Package It’s not just a job; It’s an experience! What is included? • Housing in dormitory style rooms • Free utilities (electric, heat, water) • Free internet • Free laundry • Free cleaning supplies and vacuums • Housing lobbies feature o Refrigerators, microwaves, & Keurig’s o large screen TV’s o cable • 3 buffet style meals daily – eat in our dining halls or take your meals to-go. • Discounted lodge room nights for friends and family. • Access to all of YMCA of the Rockies facilities, free gear rentals, free or discounted tickets to local attractions, and the ability to sign up for free passes for skiing, indoor climbing and golf.
Meal Plan
Meals Included: 3 meals per day (Breakfast, Lunch & Dinner). 7 days/wk
Things To Do In The Area
Estes Park Center -Rocky Mountain National Park -Fall River Visitor Center -Estes Park Aerial Tramway -Open Air Adventure Park -National Park Gateway Stables or Jackson Stables Snow Mountain Ranch -Nordic Skiing & Snowshoeing -Winter Tubing & Ice Skating -Canoeing & Paddleboarding -Archery & Indoor Climbing -Whitewater Rafting
RV / CamperVan Space
RV/Camper Spots have limited availablabillity depending on season at Snow Mountain Ranch
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