Performance Marketing Manager

Job Description

PERFORMANCE MARKETING MANAGER
Drive growth with purpose in the heart of the Rocky Mountains.

At YMCA of the Rockies, we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data-driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life-changing experiences.

What You’ll Do

Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels

Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing

Lead agency partners and a small internal team to deliver high-performing campaigns

Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more

Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing

Build mission-aligned partnerships with tourism and community organizations to amplify reach

Turn storytelling and offers into high-converting performance creative

What You Bring

Bachelor’s degree in Marketing, Communications, or equivalent experience

Hands-on experience with digital ad platforms, analytics tools, and SEO fundamentals

Strong analytical skills with the ability to translate data into action

Excellent communication, collaboration, and project management skills

Familiarity with design tools like Canva or Adobe Creative Suite is a plus

Why Work With Us

Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)

Free YMCA membership, discounted camps and childcare, lodge stays for friends and family

Ski and golf passes, outdoor gear discounts, and access to world-class mountain recreation

Be part of a mission-driven community that makes a real impact

Live. Work. Make a Difference.
Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.